Blaney Group — Case Study
How 18 Medicare experts partnered with Blaney Group to build a national sales operation from scratch — and created something the market now wants to acquire.
The Situation
Eighteen experienced Medicare operators did something most people in their position never do: they stopped competing and started building together. Between them they had deep Medicare expertise, strong carrier contracts, and real sales management experience carried over from years running their own operations.
They had a model that made sense. They had the capital to fund it. What they didn't have — and couldn't afford to get wrong — was the operational engine to actually grow it.
No recruiting pipeline. No lead generation system. No agents. They were starting from zero on the two things that are hardest to build in any sales-driven business — and the two things that, once built well, become the actual moat.
They looked at vendors. Costs were prohibitive. Confidence wasn't there. And then they made a call based on a relationship they already trusted.
"Blaney Group built the operational infrastructure that allowed us to scale nationally."
Randy Lang — Board Member, Exact Medicare GroupThe Build
Blaney Group came in at day one and built the infrastructure from the ground up — with approximately 60 team members running operations across four interconnected layers. AI has been integrated across the platform from the beginning, with continuous refinement as better tools emerge.
Full-scale sourcing across every available channel, built around a quality-first candidate experience. Designed to find people genuinely looking for a change — and built to scale without a proportional increase in cost. AI-integrated from day one.
Full-spectrum lead capability: in-person appointments, live transfers, outbound data, and agent-generated leads through events and direct outreach. Vetted, high-quality, and fully compliant — engineered in from the start, not bolted on later.
Consistency across 18 independent partner operations and 40+ sales managers — maintained through shared culture, training, and documentation. The human layer that holds a complex multi-stakeholder organization together.
Structured onboarding and ongoing development built to keep 600 agents sharp across diverse partner organizations. A system designed for consistency at scale, not just speed to first sale.
What Nobody Talks About
Building the recruiting pipeline and lead generation system was straightforward compared to what actually threatened to derail the engagement: 18 partners, each with real money committed and strong opinions about how things should be done. Different cultures. Different operating styles. Forty-plus sales managers across the organization, all with their own way of running a team.
Blaney Group functioned as the neutral operational backbone — keeping everything moving in the same direction when the natural forces of a complex multi-stakeholder organization were pulling it apart. Managing competing interests, bridging cultural differences, aligning dozens of managers around a shared system without a loss of autonomy or buy-in.
That capability doesn't appear in any service description. But it's often the difference between an engagement that works and one that fractures before it ever gets to scale.
The Outcome
The $1 billion figure represents the total lifetime value of policies generated by platform agents — and it's the valuation basis at which larger IMOs and venture capital groups have expressed acquisition interest. These partners didn't just build a Medicare agency. They built something worth owning.
Who This Is For
The right partner already knows what good looks like. They have capital, expertise, and a proven model. What they need is the infrastructure to scale what they've built into something that compounds — and eventually, something worth owning.
You've built something real and you know it works. You just can't grow it fast enough without the right systems behind you. Blaney Group closes that gap.
Some markets are about to pop the way mortgage did, the way solar did. The operators who win aren't the ones who move first — they're the ones who move first with the right infrastructure.
The Exact Medicare partners didn't set out to build a billion-dollar acquirable asset. That's what happens when you build it right. The infrastructure you build on matters more than almost anything else.
Ready to Talk
Blaney Group is looking for a small number of the right partners to move with quickly. The process starts with a conversation — and if the fit is there, we move fast.
600 agents. $1 billion in portfolio value. Built from zero. Still running.
That's not a pitch. That's a track record.